Beraca was founded by brothers Marco Antonio and Ulisses Sabará, whose vision and entrepreneurial spirit led them to transform their father’s chlorine distribution business into a successful, world-class company focused on sustainable development.
Throughout its journey, Beraca has sailed its way through challenging times, but has also celebrated numerous accomplishments as a result of its ethical and transparent management.
At a time of great struggle, the Sabará brothers were inspired by a biblical passage where Jehoshaphat, King of Judah, gathered his people together and prayed to God for deliverance. God answer his prayer by stirring up his enemies Moab and Ammon against each other and grating him victory. The valley where this battle took place was then named Valley of Blessings, or ‘Berakhah’ (“blessing” in Hebrew).
Beraca meets its clients’ individual needs through personal and customized services, thus ensuring high standards of quality and consistency.
To set a benchmark in innovative, high-performance and sustainable products and services for the cosmetics, pharmaceutical, and personal care industry worldwide.
To deliver innovative technologies and sustainable products to our clients by incorporating traceability, safety and quality in all processes, thus adding value to our suppliers, partners and shareholders.
- For the human being
- For the environment
• Ethics and Transparency
- In our relationship with all stakeholders
- In the company
- In the people
- In the processes
- In personnel development
- In customer service
- In results
• Our Style
- To create and maintain sustainable relationships
- To serve our clients and meet their needs with a flexible and customized approach